From a wow forum guy in response to some warlock qqing about how he got owned by a pally:

Wizard's First Rule

Chapter 36, Page #397 US Hard Cover

"People are stupid; given proper motivation, almost anyone will believe almost anything. Because people are stupid, they will believe a lie because they want to believe it’s true, or because they are afraid it might be true."

Wizard's Third Rule

Chapter 43, Page #360 US Hard Cover
"Passion rules reason."

Wizard's Fifth Rule

Chapter 28, Page #205 US Hard Cover
"Mind what people do, not only what they say, for deeds will betray a lie."

Wizard's Seventh Rule

Chapter 60 Page #549
"life is the future, not the past"

Wizard's Ninth Rule

Chapter 48 Page # 489 US Hard Cover

“A contradiction can not exist in reality. Not in part, nor in whole.”